Mary

Mary Meehan is the co-founder and CEO of Panoramix Global. A successful serial entrepreneur with a twenty-year track record of transformational thinking and uncanny future foresight, Meehan revolutionized the consumer insights space by co-founding consumer trend agency Iconoculture based on the industry's first theoretical framework for translating trends into opportunities for growth and innovation.

As Panoramix Global’s lead Cultural Intelligence Analyst, Meehan combines a next-gen business model and an evolutionary incarnation of Iconoculture’s values-based methodology to give leading-edge companies a clear picture of the future … and the power to do something about it. It’s the only outfit in the industry that recognizes and accounts for the complexity of consumer systems, and the only approach that delivers a complete consumer research portfolio of accurate insights and action-ready foresights.

Renowned for her stunning brand of consumer intelligence and cultural savvy, Meehan is a published author and sought-after commentator for major news outlets and industry insiders alike. Her opinions and insights have educated the masses in Advertising Age, the Associated Press, BBC, CNN, Wired, The Washington Post, Entrepreneur, Fast Company, The New York Times, the Wall Street Journal and BusinessWeek, and she’s been a showcased speaker at industry events like Future Trends, the Research Advertising Conference, Ad-tech and the CEO Leadership Roundtable.

In 2005, she and longtime business partner Vickie Abrahamson were honored with the Minneapolis/St. Paul Business Journal's Women in Business: Changemaker Award.

History

1992 Vickie Abrahamson and Mary Meehan founded Iconoculture based on the industry's first theoretical framework for translating trends into growth ideas and opportunities. The partners co-created the company's proprietary methodology and classification system, reinventing the way businesses approach, translate and apply consumer behavior for business growth.

1998 The partners co-authored the book The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World. The book was a provocative media draw, attracting a business as well as a general audience to the constantly changing world of the consumer culture.

2002 Forecasting the market's appetite for Internet access to research data, Vickie and Mary built the first online database of consumer trends around a subscription business model.

2006 The first Iconosphere (an experiential “client only” conference) blasted off at the Hollywood Hilton with 250+ advertising and corporate gurus focusing on the shifting consumer landscape. Provocative keynote speakers—An Inconvenient Truth Producer Laurie David, media entrepreneur Mark Burnett, food adventurer Anthony Bourdain and social network pioneer Craig Newmark—combined with preemptive knowledge has made this a must-be-there industry conference.

2007 Go Global! Building upon their years of international, custom consulting gigs Iconoculture's co-founders led the development of the Global View service; a trend database and advisory service monitoring the real-time pulse of consumers in 16 countries.

2008 Cultural Zeitgeist introduced a new high-level strategic deliverable to Iconoculture clients. These dynamic, interactive reports reflect Iconoculture's perspective on the biggest issues facing consumers today and tomorrow.

2009 Iconoculture is recognized as one of the Inc. 500 Fastest-Growing Private Companies and recently called out as one of the Honomichl Top 50 Marketing Research Firms, an industry report on the top 50 revenue-generating marketing research firms operating in the United States.

2010 Again recognizing a shift in the market research industry, the partners revved their entrepreneurial skills by founding the consultancy firm Panoramix. When Vickie decided to retire, Mary went on to develop the the next generation of consumer research with another revolutionary approach to understanding, evaluating and mining consumer culture.

Client History

  • Retail
  • Wal-Mart
  • The Home Depot
  • eBay
  • Food & Beverage
  • General Mills
  • Brown Forman
  • EJ Gallo
  • Diageo
  • Bacardi
  • Darden Restaurants
  • Frito Lay
  • Pepsi
  • Hershey's
  • Starbucks
  • Mott's
  • Consumer Packaged Goods
  • CNS Breathe Right
  • Kimberly-Clark
  • Hasbro
  • Purina
  • Warner Lambert
  • BabyCenter.com
  • Automotive & Travel
  • Volvo
  • Carlson Marketing
  • Marriott
  • Agencies
  • Saatchi & Saatchi
  • TBWA Chiat Day
  • Bartle Bogle Haggerty
  • Lowe Worldwide
  • Deutsch Advertising
  • Strawberry Frog
  • Rubin Postaer
  • Home & Garden
  • Kohler
  • Moen
  • Tupperware
  • Scott's
  • Financial Services
  • MasterCard
  • J.P. Morgan
  • American Century
  • AARP
  • Media
  • Time Inc.
  • MTV
  • Scripps