Panoramix Global

In order to stay alive, businesses today need to track the fastest moving consumer ever. Panoramix Global is a cultural trend consultancy helping brands and organizations understand the complexities of future consumer behavior and market change as a pathway to growth and innovation.

 

Panoramix Global

In order to stay alive, businesses today need to track the fastest moving consumer ever. Panoramix Global is a cultural trend consultancy helping brands and organizations understand the complexities of future consumer behavior and market change as a pathway to growth and innovation.

 

Panoramix Global

In order to stay alive, businesses today need to track the fastest moving consumer ever. Panoramix Global is a cultural trend consultancy helping brands and organizations understand the complexities of future consumer behavior and market change as a pathway to growth and innovation.

 

Panoramix Global

In order to stay alive, businesses today need to track the fastest moving consumer ever. Panoramix Global is a cultural trend consultancy helping brands and organizations understand the complexities of future consumer behavior and market change as a pathway to growth and innovation.

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“I am a cultural scientist and a pioneer in this emerging field. The sole focus of my career has been working to understand who we are and why we do what we do.”

– Mary Meehan

Meet Mary

A serial entrepreneur with more than 25 years of experience, Mary co-founded the international consumer trend agency Iconoculture in 1992. Iconoculture was recognized by Inc. magazine as one of the 500 fastest growing private companies in America and provided the research industry’s first theoretical framework for translating trends into practical insights. Mary has worked with Volvo, Hasbro, Wal-Mart, Pepsi Co, General Mills, J.P. Morgan, Time Inc., AARP, and a myriad of other companies helping them to better understand the realities of the consumer landscape.

In 2010 Mary launched Panoramix Global, a next generation research and consumer behavior firm providing clients with a hybrid, analytic perspective that maximizes cultural and market data to deliver expert insights and foresights driving consumer decision-making.

Continuing to innovate in the consumer research and insights space, in 2015 Mary launched Metametrix, a cloud based, SaaS, cultural analytic tool to help business better understand their customers. By combining big data, proprietary technology and rigorous big-picture thinking Metametrix delivers insights and ideas that will propel business into the future.

Mary speaks and writes frequently on the topics of consumer behavior and the market forces that influence change, also currently a contributor to Forbes.com.  Her opinions and insights have appeared in Advertising Age, the Associated Press, BBC, CNN, Wired, and The Washington Post, Entrepreneur, Fast Company, The New York Times, the Wall Street Journal and BusinessWeek. A frequent speaker, she has appeared at the Research Advertising Conference, Ad-tech, Future Trends, The Market Research Event, and the CEO Leadership Roundtable, IIEX Atlanta and Amsterdam.

The Framework We Use to Understand Trends

The culture is complex.

It is no longer possible to translate trends without accounting for push and pull of socio-cultural systems. The ecology of consumer culture is a continual adaptive cycle of growth, restructuring and renewal. In order to engage consumers and anticipate the future, it is critical to understand how consumers self-organize around disruptive elements to fuel gradual – yet meaningful – change.

Context is king.

Consumers don’t exist in a silo. Isolated stats and one-dimensional insights fail to yield the foresights that inform meaningful strategic planning decisions and truly innovative ideas. Effective, accurate consumer research must synthesize diverse data with histories, adjacencies and perspectives to create a clear picture of reality and unearth the opportunities of tomorrow.

One size fits nobody.

General market knowledge and repurposed reports do not address the unique challenges of any business. Tomorrow’s approach is flexible, focused and reactive, bringing together experts from different disciplines to provide the dimension and context needed to make analysis both meaningful and applicable.

Complexity to context to clarity