A serial entrepreneur with more than 25 years of experience, Mary co-founded the international consumer trend agency Iconoculture in 1992. Iconoculture was recognized by Inc. magazine as one of the 500 fastest growing private companies in America and provided the research industry’s first theoretical framework for translating trends into practical insights. Mary has worked with Volvo, Hasbro, Wal-Mart, Pepsi Co, General Mills, J.P. Morgan, Time Inc., AARP, and a myriad of other companies helping them to better understand the realities of the consumer landscape.
In 2010 Mary launched Panoramix Global, a next generation research and consumer behavior firm providing clients with a hybrid, analytic perspective that maximizes cultural and market data to deliver expert insights and foresights driving consumer decision-making.
Continuing to innovate in the consumer research and insights space, in 2015 Mary launched Metametrix, a cloud based, SaaS, cultural analytic tool to help business better understand their customers. By combining big data, proprietary technology and rigorous big-picture thinking Metametrix delivers insights and ideas that will propel business into the future.
Mary speaks and writes frequently on the topics of consumer behavior and the market forces that influence change, also currently a contributor to Forbes.com. Her opinions and insights have appeared in Advertising Age, the Associated Press, BBC, CNN, Wired, and The Washington Post, Entrepreneur, Fast Company, The New York Times, the Wall Street Journal and BusinessWeek. A frequent speaker, she has appeared at the Research Advertising Conference, Ad-tech, Future Trends, The Market Research Event, and the CEO Leadership Roundtable, IIEX Atlanta and Amsterdam.