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Insights & Observations

Thoughts on the consumer, culture, marketplace, and the world.

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

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2021’s Super Bowl Ads Reflect Our Need For Empowerment, Hope And Fun

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The Future Has Changed: 2021’s 5 Biggest Trends (And How 2020 Shaped Them)

TrendsInsightsForesights

Trends, Foresights And Insights: New Tools For Navigating Uncharted Territory

InsightsForesights

The Changing Future: Strategic Foresights Helps Businesses Survive An Evolving Crisis

COVID-19Coronavirus

Forces of Change: Exploring Our New Culture of Uncertainty and Anticipation

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2020 Super Bowl Ads: Nostalgia, Good Causes, Real People, And Of Course Humor Win The Day. Oh Yeah, And Politics.

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The Cosmos, Disorientation, Ethics: The Trends Your Business Needs to Know About in 2020

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What Your Data Isn’t Telling You: Dark Data Presents Problems And Opportunities For Big Businesses

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2019’s Deepest, Funniest And Weirdest Super Bowl Commercials

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2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019

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