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Americans scream “YUCK!” According to Adam Rix, Hydro Diplomat & Chief Stakeholder at Watermark Initiative, mindsets need to shift significantly when it comes to accepting the reclamation of toilet water recycled into tap water. Rix, with his global water expertise, offers a hydro perspective on what it will take to diffuse the “Yuck Factor” in the western world. We’ll be checking back with Rix on groundwater replenishment perception and the not-so-queasy reality.