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Women control $20 trillion in the world’s consumer spending, and that figure could reach $28 trillion in the next five years.

– Boston Consulting Group, 2009

Panoramix View: It is critical to understand and monitor the cultural STEEP forces –society, technology, environment,economy, politics– a  G20 woman wrestles with as she makes smart choices for herself and her family. Today, but even more so in the future, the successful brands will be those attuned to helping her navigate the cluttered consumer marketplace by embedding emotional cued triggers that are aligned with her personal worldview. Is she a LOHAS(Lifestyle of Health and Sustainability) shopper or is it price! price! price! guiding her every move.