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Poverty Partnerships

By June 10, 2010August 29th, 2019No Comments

“What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable.”

Acknowledging the passing of C.K. Prahalad. From his book The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits