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Insights & Observations

Thoughts on the consumer, culture, marketplace, and the world.

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

The power of the people is much stronger than the people in power."

Wael Ghonim: Inside the Egyptian Revolution on TEDxCairo, March 2011

There are no standards of fact anymore for a lot of people. We have gone from selecting sources of opinion that we agree with to selecting facts we agree with.

James B. McPherson, author of the Conservative Resurgence and the Press, to the New York Times 6.27.11

The president of Yale believes that in 10 to 15 years there will be 5 to 6 major global universities of great excellence and we’ll be lucky if two of them are from the United States."

Jim Hoge, outgoing editor of Foreign Affairs magazine, on Morning Joe 11.22.10

Are you maximizing the future today?