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Insights & Observations
Thoughts on the consumer, culture, marketplace, and the world.
We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.
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The Five Big Ideas (And The Trends Behind Them) That Will Shape 2015
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Peas, Bugs, And Soylent: It’s What’s For Dinner
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Shop Class For The New Millennium
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Sugar: A Love/Hate Relationship. Why We Can’t Ever Give Up The Sweet Stuff
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The Power Of Stuff: How Consumers Assign Meaning To What We Buy
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Five Unexpected Ways the Affordable Care Act Will Change Your Life
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The Perfect Name For The Next Generation Of Americans
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Flux: New Rules For Innovation And Growth
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Women: The Global Economic Engine
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The Truth About Trends: What Some Trendspotters Are Selling
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