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Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.


Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating

Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

In his new book, The Big Short, Michael Lewis explains how Wall Street destroyed $1.75 million in wealth. During an interview he describes the current Wall Street unchecked and unrepentant bonus culture as “a very elegant form of theft.

Michael Lewis on 60 Minutes,

It’s the collisions between different knowledge networks that are crucial to innovation.

Cory Ondrejka, EVP, Digital Marketing, EMI Music

More than 6 in 10 American adults (63.1%) were either overweight (36.6%) or obese (26.5%) in 2009, up a small but measurable amount from the 62.2% who were classified as overweight or obese in 2008.

What made Copenhagen such a charged atmosphere was the clash of two forces. On one side: the rising expectations, engagement, and intensity of civil society. Activists have spent the last two years characterizing COP15 as humanity’s last chance to save itself; success was characterized as a full legally binding treaty targeted at 350 ppm of greenhouse gases in the atmosphere. On the other side: a set of political circumstances and leaders that rendered activist aspirations all but impossible.

David Roberts,

Change how you look at change.