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Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.


Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating

Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

China’s internet population has grown even faster than its economy, increasing another 42 percent to 298 million users in 2009, according to government statistics.

Panoramix Global

n. China and Germany taken together, particularly as an economic entity or market. “The 'Chermany' analysis is interesting insofar as it explores the economic relationships that Germany and China each have with their respective trading partners and the similarities of both sets of relationships.” —Bob Adamson, "The Power of 'Chermany'," Seeking Alpha, March 17, 2010

Change how you look at change.