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Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.


Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating

Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

“What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable.”

Acknowledging the passing of C.K. Prahalad. From his book The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits

The advanced economies accounted for two thirds of the world economy as recently as 2000. Today, the emerging economies account for just over one half of the global economy, and will hit two thirds by 2016.Projections for 2011-2016: GDP Growth in emerging market and developing economies will be 5.8% vs. 1.5% in advanced economies. Of the 4.2% projected growth in GDP worldwide, emerging markets will account for 86% (3.6% growth on their own).

The Conference Board Global Economic Outlook 2010

Amid an ongoing debate in the U.S. on immigration from Mexico, Gallup estimates 6.2 million Mexican adults would like to move permanently to the United States if given the chance. That number pales in comparison with the estimated 22.9 million adults who would come from China and 17.1 million from India.

In Chinese, we have a saying: You eat first with your eyes, then your nose, then your mouth.

Wendy Leon, Hong Kong-raised chef and caterer

IT Outsourcing: The global outsourcing budget for 2010 is expected to be around $60bn, 80% of which goes to India. Egypt will account for less than $1bn.

Professor Leslie Willcocks to Management Today

Today, China censors everything from the traditional print press to domestic and foreign Internet sites; from cellphone text messages to social networking services; from online chat rooms to blogs, films and e-mail. It even censors online games.

China's Censors Tackle and Trip Over the Internet, New York Times

Change how you look at change.