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Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.

 

Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating
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Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

IT Outsourcing: The global outsourcing budget for 2010 is expected to be around $60bn, 80% of which goes to India. Egypt will account for less than $1bn.

Professor Leslie Willcocks to Management Today

Today, China censors everything from the traditional print press to domestic and foreign Internet sites; from cellphone text messages to social networking services; from online chat rooms to blogs, films and e-mail. It even censors online games.

China's Censors Tackle and Trip Over the Internet, New York Times

China’s internet population has grown even faster than its economy, increasing another 42 percent to 298 million users in 2009, according to government statistics.

Panoramix Global

Change how you look at change.

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