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Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.

 

Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating

Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

There are no standards of fact anymore for a lot of people. We have gone from selecting sources of opinion that we agree with to selecting facts we agree with.

James B. McPherson, author of the Conservative Resurgence and the Press, to the New York Times 6.27.11

The president of Yale believes that in 10 to 15 years there will be 5 to 6 major global universities of great excellence and we’ll be lucky if two of them are from the United States."

Jim Hoge, outgoing editor of Foreign Affairs magazine, on Morning Joe 11.22.10

The Arctic rim will be transformed by climate change into a new economic powerhouse. As the ice recedes, ecosystems extend and minerals and fossil fuels are discovered and exploited, the Arctic will become a place of “great human activity, strategic value and economic importance.”

Seed Magazine review of The World in 2050 by Laurence Smith

Walmart launched a new global campaign around sustainable agriculture focused on helping “small and medium sized farmers expand their businesses, get more income for their products, and reduce the environmental impact of farming, while strengthening local economies and providing customers around the world with long-term access to affordable, high-quality, fresh food.” “In the U.S., Walmart’s Heritage Agriculture program will help the company double the sale of locally grown food. The program focuses on sourcing produce from states and regions with long histories of agricultural production."

Walmart, 10.14.10

“What is needed is a better approach to help the poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and, at the same time, the companies providing products and services to them are profitable.”

Acknowledging the passing of C.K. Prahalad. From his book The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits

Change how you look at change.