Panoramix Global

The consumer landscape is a fast-moving, complex puzzle. Business needs to be in sync with the changing dynamics to stay relevant and succeed.

 

Trends are a path to insight

People think trends are simple – a whiff of data, a commodity, nothing more than today's flavor. When approached methodically, as a serious research tool, trends become a manifestation of consumer desire and very real evidence of change happening in the marketplace.

Monitored as a business tool, trends are a path to insight. They're a way to understand current challenges, allowing businesses to harness power and insight. And they point the way to stronger business practices.

What trends mean for your business

Demystify the constantly changing culture. Iconoculture's co-founder activates 30 years of experience to collect, contextualize and synergize multidimensional data to create a clear picture of what’s happening now and what will happen next through accurate insights, actionable trends and powerful foresights.

  • Custom consumer trend projects: Align your business with where the customer is going
  • Multi-methodologic research projects: Incorporate big picture cultural trends with customer specific qualitative and quantitative measurement
  • Interactive trend presentations: Get your teams thinking and innovating

Insights & Observations

We track the culture and analyze it as events happen. The insights and observations we report on serve as the building blocks of our trend analysis.

The power of the people is much stronger than the people in power."

Wael Ghonim: Inside the Egyptian Revolution on TEDxCairo, March 2011

There are no standards of fact anymore for a lot of people. We have gone from selecting sources of opinion that we agree with to selecting facts we agree with.

James B. McPherson, author of the Conservative Resurgence and the Press, to the New York Times 6.27.11

The president of Yale believes that in 10 to 15 years there will be 5 to 6 major global universities of great excellence and we’ll be lucky if two of them are from the United States."

Jim Hoge, outgoing editor of Foreign Affairs magazine, on Morning Joe 11.22.10

Change how you look at change.